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How to add Competitor Comparison to the Craft theme

Visual brand vs competitors side by side with VS badge. Compare your product against competitors with feature rows, brand highlighting, and winner indicators. This guide shows how to add the Competitor Comparison section to the Craft theme with Section Shop — as a native Online Store 2.0 section, customized in the theme editor, without touching Craft's code. Craft is a free theme by Shopify, known for craftsmanship feel, warm minimalism — and comparison tables like this one are exactly the kind of section it doesn't ship out of the box.

Competitor Comparison

Free
Preview of the Competitor Comparison section installed on a Shopify store

Full section details, tags and related sections: Competitor Comparison →

Why Competitor Comparison works on Craft

Us-vs-them tables, pricing grids and before/after layouts that answer objections and justify the purchase. For Craft specifically, this is one of the strongest matches in the library: few options to show the making process, and Competitor Comparison fills that gap while inheriting Craft's typography automatically, so it looks native from the first save. Use a zigzag Image with Text to walk through your process step by step — Craft’s typography makes it read like a story.

Theme
Craft (free)
Section category
Comparison Tables
Merchant installs
12
Shows in editor as
SShop:Competitor Table
Get Competitor Comparison free

How to add Competitor Comparison to Craft, step by step

  1. 1

    Install Section Shop (free)

    Add the app from the Shopify App Store. It's free, carries the Built for Shopify badge, and changes nothing in your Craft setup until you add a section.

  2. 2

    Find “Competitor Comparison” in the library

    Open the app and browse to it — it's in the Comparison Tables category — or use search.

  3. 3

    Click “Add to theme”

    Section Shop writes the section into your Craft theme through Shopify's official theme API, the same mechanism Craft uses for its own sections.

  4. 4

    Open the Craft theme editor

    In Online Store → Themes → Customize, click “Add section”: you'll find it as “SShop:Competitor Table” in the picker.

  5. 5

    Customize and save

    Adjust text, images, colors and layout. Typography follows your Craft font settings by default — or switch the section to any Shopify font. Hit Save and it's live.

Competitor Comparison on Craft — FAQ

Does Competitor Comparison work with the Craft theme?

Yes. Craft is an Online Store 2.0 theme, and Competitor Comparison installs as a native OS 2.0 section through Shopify's official theme API. It appears in Craft's theme editor as “SShop:Competitor Table”, alongside the theme's own sections.

Will Competitor Comparison match Craft's design?

By default the section inherits your theme's fonts, so it picks up Craft's typography automatically. Colors, spacing, images and content are all editable in the theme editor — no CSS required.

Is Competitor Comparison free, and what if I uninstall Section Shop?

Competitor Comparison is free, like every section in the 56-section library. Once added it's a standard theme file: if you uninstall the app, the section stays in your Craft theme and keeps working.

Pairs well with Competitor Comparison

Preview of the Product Comparison Table Shopify section Free

Product Comparison Table

Compare multiple products side by side with features table. Product images, prices, feature rows with check/X icons, highlighted recommended product, and mobile-responsive with sticky first column.

Preview of the Dual Flow Comparison Shopify section Free

Dual Flow Comparison

Compare two processes or paths side by side with step-by-step flow. Headers with images, numbered steps, and highlighted final result. Perfect for Old Way vs New Way comparisons.

Preview of the Before After Table Shopify section Free

Before After Table

Show transformation results in a clean table format with before and after columns. Colored headers, alternating rows, and perfect for showcasing improvements or changes.

Add “Competitor Comparison” to your Craft store today

Free to install, live in your theme editor in under a minute.

Built for Shopify · Free to install · Works with any Online Store 2.0 theme · No code